Social media metrics

I think that it’s interesting how exhaustive social media metrics can be. When I think of analyzing a video or Tweet, I generally just think of checking how many views it received or how many times it was shared; it usually doesn’t occur to me to check the site for repeated visits. Granted, part of this is probably because I’m not very familiar with site metrics beyond the very basics--which, in hindsight, is probably because I’m only scratching the surface of what can be done (and because I’m not privy to a lot of the information a site might have. But mostly the first one). Using social media metrics is probably a good way to determine what users like and dislike and how they interact with certain products and features; for example, a site that sells shoes might have the ability to view how many people bought a specific piece of footwear, which might determine how the company will proceed in future endeavors.