TikTok has taken over the social media stage during the pandemic. Between political drama, and teens doing weird dances in public, is there really a need for libraries to use the platform?
YES.
When we take a look at social media as a whole, people all have their reasons for using it. Whether it be to connect with family that live across the country or just to watch funny videos, it is all about sharing. Sharing your life, your experiences, and things that you find entertaining and valuable. While most of TikTok is individuals that are creating content for entertainment, businesses have began to catch on and use the platform as well.
But rather than use the platform to directly advertise their goods and services, brands and companies have incorporated subtle marketing techniques into comedic entertainment. With a majority user base in the United States using TikTok being 10-29, businesses can directly reach a large demographic.
So where do libraries come into play? Well just looking at the library I personally work at, we are having a huge issue with reaching and connecting with certain user groups. There is a large fallout between the ages of 12-30, which ironically is the largest user group on TikTok. Libraries can join in on the entertainment factor, and create content whether it be original or a trend.
Each type of social media (i.e. Twitter, Facebook, Instagram, Tiktok) has their own type of vibe, type of post, and humor that resonates amongst the users. Libraries can add this social media platform to expand who and how they reach the community, but it will take a little practice and finesse!
I found this video that made me chuckle a few times, thought I would share!
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