The library I work at is lovely, but we have a major problem. We have a LARGE gap in our user group base. We have families and children that come visit the library, and we have a large adult/senior population. But we are failing to reach and serve the teen/young adult community. One of the reasons that I feel we have such a gap is the type of services we offer and the way that we are marketing these services.
We tend to focus on programs for the more responsive users that we currently have, and have not really used any social media outlets to share our services. Prior to my investigation, we have relied on an OUTDATED website, the town newspaper and fliers on our bulletin board. No Facebook events, or Instagram posts. Now that I have come into a position where I have more control on what goes on in the library, I am hoping that incorporating the use of social media and increasing our presence may broaden our reach. We are even talking about *attempting* to make a TikTok account! It is difficult with a smaller library (we have 12 staff members) and two of us are under the age of 65. But steps are being made to expand the way that we share information with patrons.
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